Founded in 1947 as Turkey’s first toothbrush manufacturer, Banat has maintained its leadership in its sector for over 78 years and has become one of Turkey’s most valuable local brands. Today, operating with 100% domestic capital, Banat exports to over 40 countries by offering quality and functional products in 3 categories: oral care products, personal care products and home care products. It has also gained a strong position in global markets.
Banat has gained an important place in the market not only with its own brand but also with the private label products it produces for local and global chain markets.
Banat’s Vision and Quality Product Range
Today, Banat continues to offer functional and quality oral care, personal care and home care products to its users in all age groups. The company culture is focused on contributing to society, the environment and the ecosystem. Banat attaches great importance to three basic principles in its way of doing business:
Providing Functional Benefits to Consumers: Banat offers practical and functional solutions for the needs of its users in each of its products.
Offering Functional Products to Shopper at Economical Prices: Banat aims to provide maximum benefit to shoppers by offering its quality products with extra functional benefits at affordable prices.
Providing Competitive Advantage to Retailers: Banat provides its retailers with competitive advantage by offering extra functional products at economical prices and contributes to the growth of its categories.
Banat’s Quality Standards and Global Success
Banat not only offers quality and functional products, but also acts with a mission to achieve sustainable success with its business partners. Banat, a member of the Board of Directors of the European Brush Manufacturers Association, has the TS EN ISO 20216 Toothbrush Standard certificate, ISO 9001 certificate by SGS and TSE (since 1998) and BRC CP certificate.
Banat's global growth vision is shaped not only by the quality of its products but also by the impact it creates in the business world. Banat continues to grow globally by reinforcing its leadership in Turkey with its strong history and innovative approach.